Privacy Policy

Last updated: 17/05/2025

At XTR Marketing Ltd, ("we", "our", or "us"), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website https://xtrmarketing.co.uk/ (“the Site”) or use our marketing services, including lead generation and media buying (“the Services”).

By using our Site or Services, you consent to the practices described in this policy.

1. Who We Are

Data Controller:
XTR Marketing Ltd
Registered in England & Wales
Company Number: TBC
Registered Office: TBC
Email: contact@xtrmarketing.co.uk

2. Data We Collect

We may collect the following categories of personal data:

a) From Website Visitors:

• IP address and location data

• Browser type and version

• Pages visited and time spent on site

• Cookies and similar tracking technologies (see Section 8)

b) From Clients or Prospective Clients:

• Name, company name, and job title

• Business contact details (email, phone number)

• Billing or payment information

• Marketing preferences

• Communications or enquiries you send to us

c) From Leads We Generate:

We may collect or receive data about individuals as part of lead generation campaigns, typically limited to:

• Full name

• Email address

• Phone number

• Location or job title (if relevant to the campaign)

We only collect data that is necessary, relevant, and lawful under applicable data protection laws.

3. How We Use Your Data

We use personal data to:

• Provide and manage our Services

• Respond to enquiries and provide customer support

• Improve website functionality and user experience

• Send marketing emails (where legally permitted)

• Conduct lead generation and campaign management

• Comply with legal obligations

4. Legal Basis for Processing

We rely on the following lawful bases under the UK GDPR:

• Consent – where you have given clear consent for us to process your data;

• Contract – where processing is necessary for a contract with you;

• Legal Obligation – where required by law;

• Legitimate Interests – for purposes such as improving services, marketing to business contacts, or fraud prevention.

5. Data Sharing and Disclosure

We may share personal data with:

• Service providers (e.g., payment processors, hosting providers)

• Advertising platforms (e.g., Google, Meta) in the context of campaign management

• Subcontractors or freelancers working on our behalf

• Legal or regulatory authorities where required by law

We will never sell your data.

6. International Transfers

As we work with international clients and third-party providers, data may be transferred outside the UK or European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as:

• Data processing agreements;

• Standard Contractual Clauses approved by the UK/European Commission.

7. Data Retention

We keep your personal data for as long as necessary:

• For clients: usually 6 years post-engagement (for legal and tax reasons);

• For marketing purposes: until you unsubscribe or request deletion;

• For website data: typically up to 12 months.

8. Cookies

We use cookies to improve your browsing experience. These may include:

• Essential cookies – for website functionality;

• Analytics cookies – e.g., Google Analytics;

• Marketing cookies – for retargeting ads.

You can manage your cookie preferences through your browser settings or via our cookie banner when you visit the site.

9. Your Rights (UK GDPR)

You have the right to:

• Access your personal data;

• Request correction of inaccurate data;

• Request erasure of your data;

• Object to processing or request restriction;

• Data portability;

• Withdraw consent at any time.

To exercise any of these rights, email us at contact@xtrmarketing.co.uk

If you believe we’ve misused your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/

10. Third-Party Links

Our Site may link to external websites. We are not responsible for their content or privacy practices. Please review their privacy policies separately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the “Last updated” date at the top. Continued use of the Site or Services indicates acceptance of any changes.

12. Contact Us

If you have questions about this policy or your data, contact us:
Email: contact@xtrmarketing.co.uk